Sunday, November 26, 2006

A Manifesto from Seth Godin (click here to read the manifesto in full)
On first reading a lot of things stood out, but here are a few of my favourites...
1. The greatest innovations appear to come from those that are self-reliant. Individuals who go right to the edge and do something worth talking about. Not solo, of course, but as instigators of a team. In two words: don’t settle.
7. Everyone is a marketer, even people and organizations that don’t market...
10. Mass taste is rarely good taste. [sorry U2 fans...]

Thanks and Thanks...